The aim of the “fake survey” is two-fold:
- Find out what’s stopping the prospect from taking the desired action (eg FTD, redeposit, trading)
- Increase engagement
We call it “fake survey” because it has a second motive in addition to gathering feedback – but it can also be used as a survey per se to extract and aggregate answers from a large database (a “real” survey).
In order to deploy this campaign you need to have a page on your website where you publish the most popular answers traders are giving (it doesn’t need to be real time).
Each answer can be hyperlinked to a unique trackable link so you can see in the CRM which leads answered what. For example, everyone who answered A could be inserted into an email follow up campaign answering that question. Or your sales team could follow up with the lead and address that objection directly.
Non-public, proprietary copywriting elements are added once implemented for forex / binary operator. To be customized with brand graphics.