We have been publishing regular email newsletters (weekly, monthly, quarterly) for over 5 years working with some of the leading brands worldwide in their respective industries. As such, we have seen what works and what doesn’t. Hint: what “looks good” is not usually what performs best. Therefore by working with us you can be guaranteed to have email marketing campaigns that get you results.
Here are some key stats about email marketing you must know:
- According to the Direct Marketing Association, 54% of organizations generate 20% or more of overall revenue thanks to email marketing.
- According to Hubspot, 91% of Internet users between the ages of 18 and 64 send or read email on a daily basis
- According to the Direct Marketing Association, the average return per $1 spent on email marketing is $44 – a 4,400% ROI!
- According to the DMA National Client Email Report, 68% of marketers agree e-newsletters medium which helps to achieve their business goals, up from 45% in 2011.
Based on your needs and what you would like to accomplish with your email marketing, we are pleased to invite you to purchase our “Self Service” email marketing products or enroll in our “Fully Managed” email marketing program!
Sending a professional, content-rich and engaging email newsletter will allow you to
- Capture visitors to your website and begin a relationship with them without asking for anything upfront
- Effectively promote your products or services to your target market
- Position your business as the premier solution for the problem you are looking to solve in front of your prospects
- Build up your list of ideal prospective clients
- Help your clients and prospects solving pressing issues that are affecting their bottom line
- Create exposure for your firm over time
- Stay in touch regularly with clients and prospects
To make sure your email marketing program is launched quickly and effectively we will:
- Consult with you to define and quantify your goals for your email marketing
- Define your ideal reader, prospect or customer
- Define your newsletter style and type
- Identify the best subject lines to achieve your email marketing goal(s)
- Design subscription webforms and registration confirmation email(s) to attract new subscribers (if applicable)
- Outline your 3/6-month email editorial calendar
- Import your existing list of subscribers into a major email autoresponder service, if needed. We can also use your system if you prefer
- Build a customized HTML newsletter template for your email communications
- Create an archive to host all of your sent email campaigns
- Setup and test tracking of your campaign related sales and conversions in Google Analytics (if needed)
Your custom designed email newsletter template will:
- Match the look and feel of your existing brand
- Be custom built and tested to render correctly in all of the major email clients
- Be optimized for both desktop and mobile email clients
- Include links to share the content on the reader’s social media profiles
- Be 100% compliant with CAN-SPAM laws
MONTHLY EMAIL DISTRIBUTION PROCESS
Each month we will:
- Conduct a 15-30 min telephone or skype interview with a key decision maker within your business. We will draft the questions based on the content theme for the month. This will be aimed at conveying your firm’s exclusive expertise in key areas and position it as the premier solution provider. This interview will be held on a day/time convenient for you.
- Convert the content gathered from the telephone/skype interview into customized content for the monthly newsletter. This is amied at engaging your ideal clients and prospects, supporting your internal sales goals and creating visibility for your brand.
- Research and purchase images to complement the content outline.
- Draft for the newsletter and submit it for your approval.
- Complete any requested amendments to your full satisfaction and carefully proofread the issue prior to distribution
- Handle any necessary list management and list hygiene of your current subscriber list. This can include the addition of new subscribers, introducing list segmentation, removing hard and soft bounces, removing duplicate entries, reducting spam complaints, etc.
- Personalize the newsletter so each subscriber receives a copy addressed to them.
- Send the approved newsletter to your current database of subscribers.
- Send you a monthly report showing the total number of messages sent, delivered, opened, clicked, unsubscribed and bounced.
EMAIL MARKETING INDUSTRY BEST PRACTICES
- We’ll check your campaign through the most up to date spam filters at the server and client level before it’s distributed
- Use the latest technologies like DKIM, DMARC and SPF to ensure your emails are not seen as forged and therefore maximize the changes of them being delivered into the user’s inbox.
- All emails sent include a legally-required (CAN SPAM Act) unsubscribe link at the bottom of the email. Depending on the ESP, your subscribers can also maintain their own subscription through the system.
- For every campaign we send, we’ll show you who is opening it, who is clicking on the links in the email and who is forwarding it to their
- Depending on your email system every time we send your newsletter, we’ll make sure it creates and archive a copy of it. So you at any point in time you always have a full and up-to-date history of what has been sent.
- On a quarterly basis we’ll send you a report showing how your email campaigns performed over time (open rates, click through rates, bounces, unsubscribes, spam complaints etc) and what type of content is resonating best with your audience.
This is a fully “Done For You”, turnkey service that empowers you to distribute high-quality email marketing campaigns that turn into sales and leads for your business.
Executing this email marketing campaign every month is going to generate more visibility for your business, help you attract more leads and help you turn more prospects into clients.
Just imagine… what is ONE new client worth to your business?
This program is engineered to help you achieve not only that but also the revenue goals you set for the quarter, semester and year.
Notice what some of our clients have said about the campaigns we’ve handled for them:
The results our email campaigns deliver for our clients speak for themselves and we look forward to welcoming you as a success story of ours!
Next, contact us for a free email marketing audit and details on pricing.
Edwin Moossaian, Co-founder, Newpage Technology Inc - “There’s a reason you guys do what you do. I’m very impressed with the campaigns.”
David Moeller, CEO, CodeGuard.com - “I LOVE the new copy!!!! So strong!!!”
Josh Van Tassel, Arlington (VA), United States - "I highly recommend DVFX"
Marketing Director, Financial Services Company, United Kingdom - “We made our investment back 4X with the first email blast”