After selling AW Pro Tools (a market automation tool for Aweber, the email autoresponder service), Jack Born went on to launch Deadline Funnel – a software that leverages deadlines and scarcity to get more people to respond to an offer.
In this interview I grill Jack about why deadlines and scarcity are so important. We also debunk some of the common misconceptions and fears about using these in your marketing.
Email marketing is super powerful, and when you add scarcity on top of it – the results will blow you away.
Key points in the episode:
– 7.45: Why do deadlines work
– 13.50: The 3 reasons why deadlines work even if people know it’s a marketing technique
– 23.25: How to use deadlines to find out why people aren’t converting and fix it
– 30.00: The most successful implementations of deadlines in online marketing
– 34.30: Things you can ELIMINATE and INCREASE results
Edwin Moossaian, Co-founder, Newpage Technology Inc - “There’s a reason you guys do what you do. I’m very impressed with the campaigns.”
David Moeller, CEO, CodeGuard.com - “I LOVE the new copy!!!! So strong!!!”
Josh Van Tassel, Arlington (VA), United States - "I highly recommend DVFX"
Marketing Director, Financial Services Company, United Kingdom - “We made our investment back 4X with the first email blast”