Categories ArchivesEmail Open Rates

Content vs Promo Emails: How To Maximize Trader Retention standard

Sending emails to your clients is essential for keeping in touch with them so that they think of your brand first when they decide to trade the markets. However, what kind of emails are you sending out; promotional or content? Or both? Sending emails to educate your clients on what they can gain from trading is vital to increase awareness of your brand and showcase your expertise in the industry. But, it is also essential to leave room for those all-important promotional emails which will help you to dramatically boost deposit volumes; such as a 100% deposit bonus or a limited time only risk free trade. Thus, you need to ensure that you are sending enough of both so that you ...

Continue Reading

Attracting Leads With Attractive Emails standard

How The Design Of Your Email Can Shape Your Trader Relationships They say to never judge a book by its cover, but that is far from accurate when it comes to your emails. Your emails should represent your company and give you a reputable name in the trading industry. It is your chance to shine and really entice your readers to want to deposit again and again with your brand. Yes, your content, call-to-actions and subject lines might be extremely interesting to your reader; but if at first glance your email does not look professional, clean and eye-catching you have potentially just lost a new trader. The look and feel of your emails impact whether your potential traders will have ...

Continue Reading

Are Mobile Devices Killing Your Trader Conversions? standard

Today, with mobile devices being a widely popular  on-the-go email reader of choice, it is essential that the emails you send your leads and clients to boost FTD’s and increase repeat deposits can be easily and clearly read on mobile phones. Did you know that 63% of Americans and 41% of Europeans will close or delete an email that is not optimized for mobile, according to ReturnPath? This means that if your emails are not mobile optimized, you could be missing out on a huge percentage of potential clients and revenues for your brand. Not convinced? Well, let’s just say that in 2017 2.282 million people will access email via their mobile device. (The Radicati Group “Email Statistics Report, 2014-2018″). With ...

Continue Reading

Are Your Emails Sheds Or Mansions? – The 6 Steps to Find Out standard

Are you treating your emails like a shed by throwing everything and anything in, and not maintaining them? Or are you treating them like a mansion whereby you put maximum effort into maintaining them and always give them the love they need? Email marketing is essential if you want a steady flow of leads and customers to your business. You may think whipping up an email that will sell is easy – but it’s not; it needs to be crafted with love and skill. You need to utilize techniques in order to drive growth to your business through one of the most powerful marketing tools out there. Anyone can get an email together and send it out hoping for the ...

Continue Reading

Are You Ready For Your Close Up? standard

    With email being one of the main tools many businesses use as a means of attracting new customers, it is vital that they stand out in a user’s overcrowded inbox. It is highly possible that, yes, your email will be opened, but a quick skim through and it is deleted. So what can you add to your email to entice your reader to keep it open for more than 10 seconds and really interact with your brand?   …Add a video.   In a study by GetResponse of nearly one billion emails, those containing video had a 96% higher click-through rate than those without. Just think about it for a moment. When you are scrolling through your social ...

Continue Reading

Are Your Emails Being Ignored? standard

Have you ever sent out emails with top-notch information, free offers, discounts and super exciting content that you know your readers will love… only to have your emails ignored and your unmissable offers go un-claimed? Well, it could well be that your far from enticing subject line meant that your special email joined the long line of other skimmed over ones in your readers’ overloaded inbox. Your fantastic, exciting offer has been lost forever; lost in the virtual world of ignored emails – all thanks to… … your subject line! More and more people are reading emails with DDMA reporting that, “B2C emails get 57,4% more opens on mobile than B2B email, ranking 42.78% opens on mobile for B2C compared ...

Continue Reading

10 Ways to increase your email open rates (Part 1 of 2) standard

In future posts, I’ll be sharing strategies to improve every step of your email marketing. Right now, the focus is on getting your emails opened so here are the first 5 strategies to increasing your email open rates. 1. Use list segmentation Mailchimp did some deep diving into their data to uncover the benefits of list segmentation . Here are a couple of the more interesting stats from their research. Overall, segmented campaigns increased open rates by 14.44%. Campaigns segmented by a custom signup field increased open rates by 18.86% . If you create highly targeted lists by asking the right questions within the signup form itself then you can use that information to custom tailor different messages to various ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!