Categories ArchivesEmail Deliverability

Content vs Promo Emails: How To Maximize Trader Retention standard

Sending emails to your clients is essential for keeping in touch with them so that they think of your brand first when they decide to trade the markets. However, what kind of emails are you sending out; promotional or content? Or both? Sending emails to educate your clients on what they can gain from trading is vital to increase awareness of your brand and showcase your expertise in the industry. But, it is also essential to leave room for those all-important promotional emails which will help you to dramatically boost deposit volumes; such as a 100% deposit bonus or a limited time only risk free trade. Thus, you need to ensure that you are sending enough of both so that you ...

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Attracting Leads With Attractive Emails standard

How The Design Of Your Email Can Shape Your Trader Relationships They say to never judge a book by its cover, but that is far from accurate when it comes to your emails. Your emails should represent your company and give you a reputable name in the trading industry. It is your chance to shine and really entice your readers to want to deposit again and again with your brand. Yes, your content, call-to-actions and subject lines might be extremely interesting to your reader; but if at first glance your email does not look professional, clean and eye-catching you have potentially just lost a new trader. The look and feel of your emails impact whether your potential traders will have ...

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Are Mobile Devices Killing Your Trader Conversions? standard

Today, with mobile devices being a widely popular  on-the-go email reader of choice, it is essential that the emails you send your leads and clients to boost FTD’s and increase repeat deposits can be easily and clearly read on mobile phones. Did you know that 63% of Americans and 41% of Europeans will close or delete an email that is not optimized for mobile, according to ReturnPath? This means that if your emails are not mobile optimized, you could be missing out on a huge percentage of potential clients and revenues for your brand. Not convinced? Well, let’s just say that in 2017 2.282 million people will access email via their mobile device. (The Radicati Group “Email Statistics Report, 2014-2018″). With ...

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When Is Too Much Of A Good Thing A Bad Thing? standard

The burning question: What is the best frequency for email marketing? This is a tough one, which raises a lot of debate among email marketers. You don’t want to ‘over-mail’ and likewise you don’t want to ‘under-mail’ your potential customers. Mailing too much could lead to your audience feeling as though they are being spammed, but not mailing enough could cause a lost sale and the chance of a potential client not being aware of your business. But above all… …you need to send RELEVANT emails. When it comes to B2B email marketing, you need to be sparser in your frequency, as opposed to B2C which has a little more leeway whereby you can market on a more regular basis. ...

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Are Your Emails Sheds Or Mansions? – The 6 Steps to Find Out standard

Are you treating your emails like a shed by throwing everything and anything in, and not maintaining them? Or are you treating them like a mansion whereby you put maximum effort into maintaining them and always give them the love they need? Email marketing is essential if you want a steady flow of leads and customers to your business. You may think whipping up an email that will sell is easy – but it’s not; it needs to be crafted with love and skill. You need to utilize techniques in order to drive growth to your business through one of the most powerful marketing tools out there. Anyone can get an email together and send it out hoping for the ...

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Five Contemporary Ways to Drive Readers to Action – Part 2 standard

Welcome back… in my last post I talked about the power of e-mail marketing. Ever since the very first mass marketing email in 1978, e-mail marketing has been the KING of internet marketing. Check out the last post here to see why and who “the father of spam” is. If you liked that post, keep on reading to discover the last 3 contemporary ways to drive readers to action…plus a bonus tip. Combine email and social media Many people make the mistake of only putting social sharing and connection icons in their emails. Don’t get me wrong, emails with social sharing and social connection buttons do have a CTR that’s 115 percent higher than those that do not, according to GetResponse. But that ...

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Are You Going For the Full Indulgence or Just the Aroma? standard

  Let’s say you’re at Starbucks. Starbucks is your favorite place to get your coffee. Today you decided to reward yourself and indulge in some decadent chocolate cake along with your coffee. So, you order your cake and coffee. You sit down; take a few sips of your coffee and a bite of your cake…which is to die for! Then the Starbucks attendant steps in and says you have to get up from your table and continue in the next room. It’s enough to make you boiling mad, right? Just when you are really enjoying something, someone comes in a ruins your moment! Unfortunately, email newsletters can be like that too… You open the newsletter; you start reading about a topic that’s ...

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The All-Important Count Down To Increasing Sales! standard

Email marketing is used by thousands of businesses, small and big, worldwide. It is the ideal way to lure in new customers and increase revenues. Companies may not have the time, resources or simply the knowledge to carry out email marketing and believe they may have more important things to focus on in their business. But, email marketing is a must when trying to attract more customers, achieve higher ROI, and really take your business to new heights. There are a number of benefits of implementing email marketing into ANY business; such as time saved due to automation of emails follow ups and marketing campaigns, improving conversion rates by offering leads services or products that match their buying habits, saving ...

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Are Your Emails Just A Bunch of Off-Key Carol Singers? standard

There is nothing more disheartening than eagerly opening your door on Christmas Eve to Carol singers, only to find them singing completely off key. And, this is the feeling many readers may get when opening your emails. You put all your effort into hitting the inbox and getting them opened, but once your contact starts reading your boring and dull content is like a “tone-def carol singers” slap in the face. Creating compelling content appears easy. But crafting an email that is worth a space in your reader’s overloaded inbox is a different story all together. Email content hugely differs to how you write your blog or social media posts. In short, your emails need to contain information that is ...

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How Many People Label Newsletters “Junk” Rather Than Unsubscribe? standard

Someone asked me this today and truth is there’s no real answer to the question. It’s not even “just” how many people label email as junk, a lot of people do nothing on receiving the emails and eventually end up deleting them. So let’s look at the problem in a different light. Instead of “counting” (or more list, guesstimating) how many people mark emails as junk, unsubscribe, delete them etc let’s look at how many people engage with your emails. Among others, that has two benefits: 1. It’s a lot easier and accurate to measure. Estimating how many emails end up in the junk folder is very difficult as inbox algorithms change constantly and the provide no feedback on where ...

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